{"id":12497,"date":"2026-01-15T08:24:34","date_gmt":"2026-01-15T01:24:34","guid":{"rendered":"https:\/\/saigonratings.com\/?p=12497"},"modified":"2026-04-29T14:49:37","modified_gmt":"2026-04-29T07:49:37","slug":"credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market","status":"publish","type":"post","link":"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/","title":{"rendered":"Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market"},"content":{"rendered":"<p>(*) Mr. Phung Xuan Minh \u2013 Chairman of Saigon Ratings.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c :<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/#Trustworthiness_%E2%80%93_The_Foundational_Value_That_Builds_a_Corporate_Brand\" >Trustworthiness \u2013 The Foundational Value That Builds a Corporate Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/#The_Three_Pillars_of_Credit_Rating_Independence_%E2%80%93_Objectivity_%E2%80%93_Integrity\" >The Three Pillars of Credit Rating: Independence \u2013 Objectivity \u2013 Integrity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/#Credit_Rating_%E2%80%9CTrustworthiness%E2%80%9D_%E2%80%93_A_Strategic_Asset_of_Enterprises_in_the_Market\" >Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-section-id=\"fqa4wn\" data-start=\"288\" data-end=\"365\"><span class=\"ez-toc-section\" id=\"Trustworthiness_%E2%80%93_The_Foundational_Value_That_Builds_a_Corporate_Brand\"><\/span><span role=\"text\"><strong data-start=\"291\" data-end=\"365\">Trustworthiness \u2013 The Foundational Value That Builds a Corporate Brand<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"367\" data-end=\"791\">After decades of experiencing the ups and downs of Vietnam\u2019s financial sector, I have come to realize that the assets of an enterprise do not merely lie in high-rise buildings, modern production lines, or balance sheets filled with impressive profit figures. The greatest asset \u2014 the very factor that enables an enterprise to endure all pressures, storms, and hardships \u2014 is its <strong data-start=\"746\" data-end=\"767\">\u201ctrustworthiness\u201d<\/strong> in business operations.<\/p>\n<p style=\"text-align: justify;\" data-start=\"793\" data-end=\"1155\">I am truly inspired when looking back on the persistent journey of many Vietnamese enterprises, where trustworthiness, humanity, and resilience have helped them shape and grow their businesses, gradually becoming major brands in the region and across the globe. If trustworthiness is important in life, then in business, its decisive value is many times greater.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1157\" data-end=\"1592\">Trustworthiness in business has become an essential standard in the formation and development of a brand. Fully aware of this, many enterprises have chosen trustworthiness as a core value \u2014 the original and foundational element for all business activities throughout their journey of sustainable development. Preserving trustworthiness contributes to building and strengthening the confidence and credibility of partners and customers.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1594\" data-end=\"1773\">In the new era of the market economy, trustworthiness is no longer an abstract concept. It has been concretized, quantified, and valued through a powerful tool: <strong data-start=\"1755\" data-end=\"1772\">Credit Rating<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Credit Rating \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/X4StfyOzD-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\" data-start=\"1775\" data-end=\"1925\">Personally, I have always kept in mind that: <strong data-start=\"1820\" data-end=\"1925\">\u201cIn a market economy, corporate silence is not golden; information transparency is the real diamond.\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"1927\" data-end=\"2231\">Financial transparency through Credit Rating helps enterprises more easily access, build trust, and cooperate with potential domestic and international partners. At the same time, it opens up greater opportunities to attract medium- and long-term investment capital to achieve business development goals.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2233\" data-end=\"2778\">Reality shows that in many countries with developed market economies, Credit Rating has become part of business culture. Enterprises that are willing to \u201creveal\u201d their financial health under the lens of independent credit rating agencies often demonstrate stronger resilience against crises of confidence. Just as diamonds require thousands of years of natural pressure to form their value, enterprises also need to withstand the \u201cpressure\u201d of strict financial risk management standards in order to become more valuable in the eyes of investors.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2780\" data-end=\"3182\">A fairly common misconception in Vietnam is that many enterprises only seek Credit Rating when preparing to issue bonds or when facing liquidity shortages. In reality, credit quality is not merely an indicator for assessing reputation and repayment capacity; it is also a strategic tool in risk management throughout the entire business lifecycle, helping reinforce the trust of partners and customers.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3184\" data-end=\"3478\">Imagine an enterprise as a ship sailing across the ocean. The captain cannot wait until a storm arises to inspect the hull or adjust the compass. Credit Rating serves as a <strong data-start=\"3356\" data-end=\"3400\">\u201c24\/7 operational warning radar system,\u201d<\/strong> helping the corporate vessel stay on course and safely reach its destination.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3480\" data-end=\"3691\"><strong data-start=\"3480\" data-end=\"3499\">Start-up stage:<\/strong> Credit Rating helps enterprises build a standardized risk management foundation from the very beginning, forming a habit of complying with financial discipline and preventing potential risks.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3693\" data-end=\"3933\"><strong data-start=\"3693\" data-end=\"3710\">Growth stage:<\/strong> Credit Rating serves as a benchmark for optimizing capital structure, helping enterprises clearly understand their own \u201cvalue\u201d when negotiating with capital providers, thereby accessing funding at the most reasonable cost.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3935\" data-end=\"4177\"><strong data-start=\"3935\" data-end=\"3967\">Decline or volatility stage:<\/strong> Credit Rating acts as a <strong data-start=\"3992\" data-end=\"4022\">\u201cfinancial health report,\u201d<\/strong> reassuring creditors, shareholders, customers, and partners that the enterprise is still firmly controlling the \u201csteering wheel\u201d amid numerous challenges.<\/p>\n<figure id=\"attachment_12503\" aria-describedby=\"caption-attachment-12503\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12503 size-medium\" src=\"https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2-711x400.png\" alt=\"CHU TIN XHTN 2\" width=\"711\" height=\"400\" srcset=\"https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2-711x400.png 711w, https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2-1400x788.png 1400w, https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2-768x432.png 768w, https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2-1536x864.png 1536w, https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2.png 1672w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-12503\" class=\"wp-caption-text\">Credit Rating: Trustworthiness as a Strategic Asset for Businesses<\/figcaption><\/figure>\n<h2 data-section-id=\"8tjshb\" data-start=\"4179\" data-end=\"4260\"><span class=\"ez-toc-section\" id=\"The_Three_Pillars_of_Credit_Rating_Independence_%E2%80%93_Objectivity_%E2%80%93_Integrity\"><\/span><span role=\"text\"><strong data-start=\"4182\" data-end=\"4260\">The Three Pillars of Credit Rating: Independence \u2013 Objectivity \u2013 Integrity<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"4262\" data-end=\"4643\">These are the immutable principles that the leadership of Saigon Ratings consistently emphasizes in every internal meeting: <strong data-start=\"4386\" data-end=\"4643\">\u201cUnder all circumstances, Saigon Ratings must never distort credit rating profiles. We only provide objective and reliable reference information on the financial health of issuers, in order to protect enterprises\u2019 trustworthiness and investors\u2019 assets.\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"4645\" data-end=\"4928\"><strong data-start=\"4645\" data-end=\"4662\">Independence:<\/strong> Saigon Ratings\u2019 rating assessment process is completely separated between the business division and the analytical division. The professional opinions of analysts and the Rating Committee are paramount and are not influenced by service fees or any external factors.<\/p>\n<p style=\"text-align: justify;\" data-start=\"4930\" data-end=\"5155\"><strong data-start=\"4930\" data-end=\"4946\">Objectivity:<\/strong> All assessments are based on data-driven analysis and a scientific methodology system that is aligned with international practices and standards, and has been reviewed and approved by the Ministry of Finance.<\/p>\n<p style=\"text-align: justify;\" data-start=\"5157\" data-end=\"5384\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"5157\" data-end=\"5171\">Integrity:<\/strong> Integrity is not merely honesty or reliability; it is also a precious asset closely associated with the reputation of a credit rating agency brand and the sustainability of Saigon Ratings\u2019 organizational culture.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Credit_Rating_%E2%80%9CTrustworthiness%E2%80%9D_%E2%80%93_A_Strategic_Asset_of_Enterprises_in_the_Market\"><\/span><strong>Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-start=\"5157\" data-end=\"5384\" data-is-last-node=\"\" data-is-only-node=\"\"><div class=\"_3d-flip-book fb3d-fullscreen-mode full-size\" data-id=\"12511\" data-mode=\"fullscreen\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark-shadow\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-book-template=\"default\" data-trigger=\"\"><\/div><script type=\"text\/javascript\">window.FB3D_CLIENT_DATA = window.FB3D_CLIENT_DATA || 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&& FB3D_CLIENT_LOCALE.render && FB3D_CLIENT_LOCALE.render();<\/script>\n<p data-start=\"5157\" data-end=\"5384\" data-is-last-node=\"\" data-is-only-node=\"\">\n<p style=\"text-align: right;\" data-start=\"5157\" data-end=\"5384\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Saigon Ratings [04\/29\/2026]<\/strong><\/p>\n<p style=\"text-align: right;\" data-start=\"5157\" data-end=\"5384\" data-is-last-node=\"\" data-is-only-node=\"\"><strong><a href=\"https:\/\/nhadautu.vn\/xep-hang-tin-nhiem-chu-tin--tai-san-chien-luoc-cua-doanh-nghiep-tren-thi-truong-d102988.html\">Follow Nhadautu.vn<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(*) Mr. Phung Xuan Minh \u2013 Chairman of Saigon Ratings. Trustworthiness \u2013 The Foundational Value That Builds a Corporate Brand After decades of experiencing the ups and downs of Vietnam\u2019s financial sector, I have come to realize that the assets of an enterprise do not merely lie in high-rise buildings, modern production lines, or balance&#8230;<\/p>\n","protected":false},"author":6,"featured_media":12506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-12497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"\n<title>Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market - Saigon Ratings<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market\" \/>\n<meta property=\"og:description\" content=\"(*) Mr. Phung Xuan Minh \u2013 Chairman of Saigon Ratings. Trustworthiness \u2013 The Foundational Value That Builds a Corporate Brand After decades of experiencing the ups and downs of Vietnam\u2019s financial sector, I have come to realize that the assets of an enterprise do not merely lie in high-rise buildings, modern production lines, or balance...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Saigon Ratings\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T01:24:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T07:49:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonratings.com\/wp-content\/uploads\/2026\/04\/CHU-TIN-XHTN-2-1-1400x788.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thanh Tran Thien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thanh Tran Thien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n","yoast_head_json":{"title":"Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market - Saigon Ratings","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saigonratings.com\/en\/credit-rating-trustworthiness-a-strategic-asset-of-enterprises-in-the-market\/","og_locale":"en_US","og_type":"article","og_title":"Credit Rating: \u201cTrustworthiness\u201d \u2013 A Strategic Asset of Enterprises in the Market","og_description":"(*) Mr. Phung Xuan Minh \u2013 Chairman of Saigon Ratings. 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